The Eclectic Group LLC is a culturally grounded marketing and community engagement agency that helps organizations grow through strategy, storytelling, and meaningful human connection. With over 20 years of industry experience, we bridge brands and communities, amplify underrepresented voices, and deliver solutions that create lasting impact.
We operate four distinct brands that bring our mission to life:
Eclectic Consult & Experts – Strategic Marketing, Media & Advisory Services
More Than Three Fifth – Community Storytelling, Education & Digital Visibility
Eclectic Excursions – Cultural Tours, Activations & Experiential Programs
Urban Care Collective – Community Safety, Event Staffing & Site Support
Our work is guided by the Eclectic PATH—Promote, Amplify, Transform, and Highlight. At The Eclectic Group, we don’t just execute campaigns — we build legacies, strengthen communities, and create spaces where culture leads and people feel seen.
Our signature brands each represent a pillar of the Eclectic PATH—a framework that brings our mission to life. Together, they reflect how we build strategy, community, transformation, and visibility for the people and businesses we serve.
Eclectic Consult & Experts: Strategic Marketing, Storytelling & Advisory
Eclectic Consult provides senior-level marketing strategy, brand development, and campaign leadership for businesses, nonprofits, and government partners. Through the Eclectic Experts Network we have a collective of seasoned strategists, creatives, and cultural specialists to strengthen visibility, deepen community impact, and drive measurable results.
More Than Three Fifth: Community Storytelling, Education, and Digital Visibility
More Than Three Fifth elevates overlooked entrepreneurs through storytelling, education, and digital visibility. Through More Than Three Fifth and Eclectically Black, we provide business resources, culturally rooted programming, and community engagement that strengthens small-business growth and presence.
Eclectic Excursions Tours: Cultural & Immersive Local Experiences
Eclectic Excursions connects people to the rich stories, spaces, and small businesses that define our communities. In a time of disappearing storefronts and shifting cultural landscapes, we create immersive, high-touch experiences that uplift local entrepreneurs and celebrate culture through every step of the journey.
Urban Care Collective: Community Safety, Event Staffing & Site Support
The Urban Care Collective provides community-centered safety, private security, and site-support services that keep events, activations, and public spaces running smoothly. Our team offers reliable on-the-ground support — ensuring environments remain safe, welcoming, and operationally sound.
Driving Diversity is at the heart of The Eclectic Group. We elevate underrepresented communities through marketing, storytelling, cultural experiences, and economic empowerment — ensuring every activation, project, and partnership reflects the richness of the people we serve.
Whether through government agencies, small business amplification, immersive cultural tours, or safety and operations support, we are committed to creating pathways to visibility, opportunity, and long-term growth for communities that deserve to be seen and supported.
Eclectic Excursions is our experiential storytelling and cultural tourism division, specializing in immersive journeys that highlight the soul of New York City. Through curated walking and driving tours, neighborhood activations, and creative cultural experiences, we bring communities to life by showcasing their history, small businesses, and vibrant local identities.
Our approach blends hospitality, community engagement, and strategic design to create experiences that feel both authentic and elevated. Whether we're crafting intimate cultural routes, designing large-scale neighborhood activations, or developing bespoke experiences for partners and brands, we build moments that resonate deeply with residents, visitors, and global audiences alike.
With strong relationships across local businesses, cultural institutions, and community leaders, Eclectic Excursions delivers high-impact, turnkey experiences that connect people to place — transforming culture into unforgettable journeys.
More Than Three Fifth is a vibrant platform empowering underrepresented entrepreneurs - including youth, women, and founders of color - through storytelling, education, and community. As the heart of our Amplify pillar, More Than Three Fifth provides the tools, visibility, and strategic support needed to help every business grow with confidence and clarity.
Beyond our platform, More Than Three Fifth also delivers workshops and training programs for schools, city agencies, and community organizations - covering entrepreneurship, branding, leadership, digital literacy, and career readiness. These sessions are designed to equip participants with practical skills they can apply immediately.
Our Business Membership includes a directory profile, expert-led content, monthly accountability calls, and our signature Marketing 101 trainings that help new and growing founders strengthen their foundation and brand presence.
Our Standard Membership is perfect for supporters and allies who want to uplift diverse entrepreneurs - discover new businesses, share reviews, and engage with curated content that fuels community-driven growth.
Whether you're a founder, partner organization, or community advocate, More Than Three Fifth is where collaboration, culture, and commerce meet - amplifying diverse voices and expanding access to education and opportunity.
With over 20 years of experience spanning award-winning media strategy, brand storytelling, and digital innovation, Kali Williams is the visionary founder of The Eclectic Group LLC — a culturally grounded marketing collective helping underrepresented businesses grow with purpose.
Before launching Eclectic, Kali spent nearly two decades leading marketing strategy for some of the world’s most recognized brands across top agencies including ZenithOptimedia, Underscore Marketing, Ogilvy, Doremus and Basis Technologies. Her portfolio includes global work for Verizon, LEGO, Columbia Business School, Nestlé, HP, the Sigapore Economic Development Board, GSK, General Mills, AstraZeneca, National Instruments, Thomson Reuters, Refinitiv, and more — where she built high-performing campaigns, complex media ecosystems, and cross-channel brand narratives.
Today, Kali brings that enterprise-level expertise to government, nonprofits, and community-centered organizations. She has crafted equity-driven marketing strategies and cultural campaigns for NYC Government, Black Love, Juneteenth NYC, and emerging small businesses, bridging big-brand strategy with grassroots impact.
As a thought leader and advocate for inclusive entrepreneurship, Kali’s work closes the gap between culture and commerce. Her leadership has shaped Eclectic’s distinct model—offering strategic consulting, curated travel experiences, digital engagement platforms, and storytelling ecosystems that amplify underrepresented voices and strengthen communities.
Kali continues to champion opportunity, access, and visibility for entrepreneurs, creatives, and culturally rooted organizations across New York City and beyond.
