About Us
The Eclectic Group LLC is a community engagement and outreach coordination firm that helps public agencies, project teams, and organizations connect with the communities they serve. We plan and manage stakeholder outreach, field engagement, multilingual communication, and participation reporting for public programs, infrastructure projects, and community initiatives. Our work combines on-the-ground engagement with Eclectic Connect, our participation and reporting platform, to make outreach clear, consistent, and measurable.
Engagement activities may also include StoryStops™, our place-based interaction method that allows residents and organizations to access information and participate
The Eclectic P.A.T.H Framework guides how we design and deliver community engagement. Each phase of P.A.T.H. is supported by a specialized division within our ecosystem, allowing us to move projects from awareness to sustained community connection.
Build awareness through strategic communication.
Strategic communications, branding, outreach planning, stakeholder engagement, and campaign development.
Expands reach through trusted community networks.
More Than Three Fifth® (MTTF) members, StoryStops™, and local partnerships that extend outreach beyond traditional marketing channels.
Transform engagement into measurable action.
Community Engagement Platforms that centralize resources, events, surveys, stakeholder communications, analytics, and participation opportunities.
Build lasting relationships through meaningful experiences
Community activations, events, on-site engagement, ongoing support, and trusted community experiences.
Our Community Engagement Methodology
At The Eclectic Group, we believe meaningful community engagement goes beyond outreach—it creates lasting relationships between organizations and the communities they serve.
Our P.A.T.H. to ENGAGE™ Methodology combines strategic planning, culturally relevant communications, community engagement, and digital technology to help organizations inform, engage, and empower their audiences.
Whether launching a statewide initiative, promoting public programs, collecting community feedback, or connecting residents to essential services, we design Community Engagement Platforms and engagement strategies that make participation more accessible, measurable, and impactful.
Through our proven methodology, organizations can centralize resources, strengthen stakeholder communication, increase participation, and build trusted relationships that extend well beyond a single project.
Build stronger connections through interactive digital engagement.
The Eclectic Group designs and manages Community Engagement Platforms that help government agencies, nonprofits, and organizations centralize resources, share updates, promote events, collect feedback, and connect with the communities they serve—all in one accessible, easy-to-manage digital experience.
Eclectic Connect is our flagship Community Engagement Platform, demonstrating how organizations can bring resources, events, stakeholder communications, and community engagement together in one place.
More Than Three Fifth® (MTTF) is the community network connected to The Eclectic Group’s engagement work. It brings together local businesses, organizations, and residents, allowing outreach and project communication to reach people through trusted relationships rather than one-time contact. As part of our Amplify phase, MTTF provides an established audience for participation opportunities, announcements, and ongoing engagement.
Members maintain year-round visibility through digital profiles, updates, and participation activities — including StoryStops™ locations — helping organizations share resources without starting outreach from zero.
Beyond visibility, MTTF delivers workshops and training programs for schools, city agencies, and community organizations covering entrepreneurship, branding, leadership, digital literacy, and career readiness. Business Members receive structured support including accountability sessions and signature 101 marketing trainings, while supporters and partner organizations engage through discovery, content, and collaboration.
More Than Three Fifth® extends engagement beyond individual projects, ensuring relationships and communication continue over time.
With over 20 years of experience spanning award-winning media strategy, brand storytelling, and digital innovation, Kali Williams is the visionary founder of The Eclectic Group LLC — a culturally grounded marketing collective helping underrepresented businesses grow with purpose.
Before launching Eclectic, Kali spent nearly two decades leading marketing strategy for some of the world’s most recognized brands across top agencies including ZenithOptimedia, Underscore Marketing, Ogilvy, Doremus and Basis Technologies. Her portfolio includes global work for Verizon, LEGO, Columbia Business School, Nestlé, HP, the Sigapore Economic Development Board, GSK, General Mills, AstraZeneca, National Instruments, Thomson Reuters, Refinitiv, and more — where she built high-performing campaigns, complex media ecosystems, and cross-channel brand narratives.
Today, Kali brings that enterprise-level expertise to government, nonprofits, and community-centered organizations. She has crafted equity-driven marketing strategies and cultural campaigns for NYC Government, Black Love, Juneteenth NYC, and emerging small businesses, bridging big-brand strategy with grassroots impact.
As a thought leader and advocate for inclusive entrepreneurship, Kali’s work closes the gap between culture and commerce. Her leadership has shaped Eclectic’s distinct model—offering strategic consulting, curated travel experiences, digital engagement platforms, and storytelling ecosystems that amplify underrepresented voices and strengthen communities.
Kali continues to champion opportunity, access, and visibility for entrepreneurs, creatives, and culturally rooted organizations across New York City and beyond.
