About Us
The Eclectic Group LLC is a community engagement and outreach coordination firm that helps public agencies, project teams, and organizations connect with the communities they serve. We plan and manage stakeholder outreach, field engagement, multilingual communication, and participation reporting for public programs, infrastructure projects, and community initiatives. Our work combines on-the-ground engagement with Eclectic Connect, our participation and reporting platform, to make outreach clear, consistent, and measurable.
Engagement activities may also include StoryStops™, our place-based interaction method that allows residents and organizations to access information and participate
The Eclectic PATH Framework guides how we design and deliver community engagement. Each phase of PATH is supported by a specialized division within our ecosystem, allowing us to move projects from awareness to sustained community connection.
(Activated by Eclectic Consult) Establishes awareness and clear communication.
We develop outreach strategies, messaging, and materials that inform stakeholders about projects, programs, and participation opportunities. This includes communication planning, digital and printed outreach, and coordination with local partners so communities understand what is happening and how to engage.
(Activated by More Than Three Fifth) Expands participation through trusted community channels.
We activate local networks, organizations, and businesses to help share information and increase awareness in culturally relevant ways. By working through established community relationships, participation opportunities reach audiences that traditional outreach methods often miss.
(Activated by Eclectic Excursions) Converts Outreach into measurable engagement
Through activations, meetings, and guided participation experiences, we coordinate registrations, collect feedback, and document engagement using Eclectic Connect. Participants interact directly with information, resources, and project teams, allowing organizations to understand community needs and track involvement.
(Activated by Urban Care Collect) Sustains connection and trust beyond a single interaction
Our on-site teams support events, meetings, and community spaces by welcoming participants, answering questions, and helping people navigate resources. This ongoing presence keeps communication open, reinforces trust, and allows engagement to continue after outreach activities conclude.
Inclusive engagement is central to how The Eclectic Group operates. We specialize in reaching communities that are often underrepresented in traditional outreach efforts by using culturally relevant communication, trusted local partnerships, and accessible participation opportunities.
Our approach helps agencies and organizations connect with residents, small businesses, and stakeholders in ways that are clear, welcoming, and effective. Through multilingual communication, community-based outreach, and on-site support, we help ensure participation reflects the full community — not just the easiest audiences to reach.
By combining local relationships with structured outreach and reporting, we support equitable participation while also helping projects meet engagement goals and documentation requirements.
Eclectic Connect is our community engagement and participation platform, used to coordinate outreach and strengthen communication between organizations and the communities they serve. Through registrations, stakeholder communication, and participation tracking, projects move beyond one-time announcements to meaningful involvement.
Using digital sign-ups, reminders, surveys, QR check-ins, and StoryStops™ interaction points, the platform supports meetings, activations, and public programs while allowing teams to manage contacts, document engagement, and understand community response.
By combining on-the-ground outreach with structured digital tools, Eclectic Connect provides a clear process for participation and reporting across multiple locations and initiatives, helping organizations keep communication active and engagement ongoing after events conclude.
More Than Three Fifth (MTTF) is the community network connected to The Eclectic Group’s engagement work. It brings together local businesses, organizations, and residents, allowing outreach and project communication to reach people through trusted relationships rather than one-time contact. As part of our Amplify phase, MTTF provides an established audience for participation opportunities, announcements, and ongoing engagement.
Members maintain year-round visibility through digital profiles, updates, and participation activities — including StoryStops™ locations — helping organizations share resources without starting outreach from zero.
Beyond visibility, MTTF delivers workshops and training programs for schools, city agencies, and community organizations covering entrepreneurship, branding, leadership, digital literacy, and career readiness. Business Members receive structured support including accountability sessions and signature 101 marketing trainings, while supporters and partner organizations engage through discovery, content, and collaboration.
More Than Three Fifth extends engagement beyond individual projects, ensuring relationships and communication continue over time.
With over 20 years of experience spanning award-winning media strategy, brand storytelling, and digital innovation, Kali Williams is the visionary founder of The Eclectic Group LLC — a culturally grounded marketing collective helping underrepresented businesses grow with purpose.
Before launching Eclectic, Kali spent nearly two decades leading marketing strategy for some of the world’s most recognized brands across top agencies including ZenithOptimedia, Underscore Marketing, Ogilvy, Doremus and Basis Technologies. Her portfolio includes global work for Verizon, LEGO, Columbia Business School, Nestlé, HP, the Sigapore Economic Development Board, GSK, General Mills, AstraZeneca, National Instruments, Thomson Reuters, Refinitiv, and more — where she built high-performing campaigns, complex media ecosystems, and cross-channel brand narratives.
Today, Kali brings that enterprise-level expertise to government, nonprofits, and community-centered organizations. She has crafted equity-driven marketing strategies and cultural campaigns for NYC Government, Black Love, Juneteenth NYC, and emerging small businesses, bridging big-brand strategy with grassroots impact.
As a thought leader and advocate for inclusive entrepreneurship, Kali’s work closes the gap between culture and commerce. Her leadership has shaped Eclectic’s distinct model—offering strategic consulting, curated travel experiences, digital engagement platforms, and storytelling ecosystems that amplify underrepresented voices and strengthen communities.
Kali continues to champion opportunity, access, and visibility for entrepreneurs, creatives, and culturally rooted organizations across New York City and beyond.
